.Manly Bands is actually a direct-to-consumer homeowner of men's rings. The company launched in 2016 after John Ruggiero, the founder along with his spouse Michelle, couldn't find an ideal wedding celebration band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, we discussed the company's founding, distinct ring products, and more. Since then, Manly Bands has actually obtained its manufacturer. The manufacturing of bands coming from, mention, Port Daniel's whiskey gun barrels or Fender guitar strings generates powerful online video, says Ruggiero, best for storytelling on social networking sites as well as elsewhere.The whole entire audio of our discussion is actually ingrained listed below. The transcript is actually revised for span and also clearness.Eric Bandholz: Give our team a run-through of what you carry out.John Ruggiero: My partner, Michelle, and I started an internet ring business knowned as Manly Bands in 2016 to handle a concern of wedding celebration bands for males. Our company were just wed. I have sizable fingers as well as couldn't find a ring that I suched as that was not overpriced. My choices were actually ordering coming from a magazine or possessing something personalized.I found yourself getting from a website. The ring got here in a standard mailer, without package or even customer service. It was actually a dreadful knowledge through today's ecommerce standards.Our experts received wed, relocated to Fla, as well as needed to have a work. Our company told ourselves, "Our experts are actually each business owners. Why don't our team produce our personal service?" Our company went over the forms of troubles our team will observed and just how to resolve all of them. My band adventure showed up, and also our company decided to make an effort to address it for other individuals.Our goal when our company began was actually to spend rental payment. Our team believed creating a married couple many thousand dollars a month from this would be actually awesome. Our experts considered it a lifestyle company, not high-growth. It was merely Michelle as well as me in our garage developing rings as well as delivering them out to consumers. Our team had hit on one thing. Our message resonated along with potential customers.Michelle and I create an excellent staff. I generate ideas, as well as she's the implementer. A bunch of our success visits her artistic thoughts. She names the bands as well as builds identities. She connects the rings to clients. Describing a band exclusively as "eight-millimeter dark" failed to cut it.We made rings from special components, including Port Daniel's gun barrels or exclusive metallics. The business removed. Ever since, our experts've expanded greatly. Our experts right now have over 55 individuals in the Manly Bands family members. Regarding fifty percent of those are band craftsmans that work in our recently obtained production outlet in Utah.Bandholz: When did you acquire a producer?Ruggiero: Concerning a year and also an one-half back. We had been their consumer for many years, so we understood them properly. The majority of their business was actually retail, which failed to rate of interest our company-- going to mom-and-pop jewelers. They maintained their retail customers and brand. Our experts obtained some of their assets and delivered over employees.Bringing on a production team has actually been just one of the best factors our company've carried out. It's been actually astonishing to go out there and view them bring in bands out of Fender guitar cords or even steel from an M1 Abrams storage tank.Bandholz: How performs in-house manufacturing effect marketing?Ruggiero: It is actually been big. Taking a camera to the other side of the office and also recording the team making use of turrets to reduce the steel poles or whiskey barrels into rings produces unbelievable online video. Our experts have our video camera workers on the market continuously. We use that footage on our social media as well as in our advertisements as well as e-newsletters. We make an effort to market that due to the fact that most companies in the guys's band area do not make. They fall ship or purchase from foreign and then transport it out. However our team desire it to last a life time as well as be actually something individuals can easily take satisfaction in.Our team've possessed a considerable amount of success along with our army heritage compilation, where our team source one-of-a-kind military components. Our team have the M1 Garand rifle stock, the lumber component, from War of the nations I. Viewing our crew placed that in the turret and reduced a piece out for a ring is actually intriguing.Our advertising for those bands refer to the history, the soldiers, where the item was utilized, as well as points like that. My other half and also I studied filmmaking in college. Our team use our skills to inform and also narrate. For example, I recently obtained an e-mail from a client who shared that his grand daddy made use of to steer M1 storage tanks. The client talented one of those rings to his grandfather, and also they had quite a mental exchange. It behaves to aid customers associate with their past and generate something purposeful.Bandholz: Where can folks acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, as well. I'm on Twitter as well as LinkedIn.